Elaine Hersby’s Living Wardrobe

Apparently, dance look books are a thing—and Hersby's about to prove why.

Most fashion lookbooks have a very uniform, conventional format. Even when the clothes themselves are unorthodox, the formats in which they’re presented and advertised are usually pretty regulated and predictable. Elaine Hersby is shaking this formula up, however, with a modern, unorthodox ‘lookbook’ that presents her clothes in a living, moving vibrancy.

Combining ‘two favorite universes’, Elaine Hersby’s lookbook joins fashion and dance together in an artistic marriage that serves to showcase the functionality and minimalist modernism of the collection. It’s definitely unique, and a bit mesmerizing as well.

You can shop the collection online here.