Step Into The Colorful Think Tank That Is Pernille Rosenkilde

Meet Pernille Rosenkilde, who are one of few people whose brains, creativity and passion walks hand in hand with her whole look and personal vibe.

In the series of our Sunday Instagram Live, we caught the sparkly fashionista Pernille Rosenkilde, on how to build your life on what you love and thrive on, the importance of growing up surrounded by supportive creative women and about turning vulnerability into super-skills. Pernille is one of those people where passion and business are interchangeable in her life.

Catch the upcoming schedule for May right here.

Hi Pernille! Did you grow up as a creative child, considering your loud and colourful style today? 

I was actually a very sensitive child and I was often a bit afraid of the world around me. But I was also a child that wanted to try new things and I could sit in my own world for hours just working on creative projects.

Why did you choose to work in fashion, what inspired you? 

I have somehow always known that I wanted to do something creative. From the age of ten I wanted to be a fashion designer and I started sewing clothes for myself. My grandmother was extremely creative. She used to knit, do patchwork, and everything else in between. My mother was also very supportive of my creative ideas and we could spend hours in arts and crafts stores together and then when my parents got divorced my father got a new wife who had an education as a fashion designer, so she and taught me a lot about sewing too. All in all, I guess I have had a lot of women around me who were supportive of me being creative. 

I was also pretty stubborn, and I think that is important if you want to work in the fashion industry. I guess the most important thing is to keep focused and get better at what you want to thrive in. It is almost always a long way of hard work and I guess there aren’t really any shortcuts. Even though I didn’t end up as a fashion designer, fashion has been a part of my entire adult career.

What has been the biggest highlight of your career so far? 

I guess when I ended up being the stylist for the Danish X-Factor. I got the opportunity partly by chance and because I really took that chance. I had never been a professional stylist and was just a student at the Danish School of Design but I thought “I might have no idea how to manage this job, but I have to grab this opportunity and go with it.” I cried myself to sleep a lot during the first season, but I learned a lot and it shaped the beginning of my career.

What’s the best advice you’ve ever been given? 

My former boss once told me “You might not like it, but everything isn’t about you”. I can really be an overthinker and this helps me remember not to obsess about the smaller things happening around me. In the fashion industry it can be tough to be too sensitive and then I just tell myself “this is not about you.” Also, my parents have always taught me to be polite and to remember that you have to work hard and be humble.  

Can you describe your own style? And do you have a tip for others to find their own personal style?

My boyfriend describes my wardrobe as a unique mix between the wardrobe of a 5-year-old girl and a 90-year-old woman. I couldn’t have described it better myself. My best advice to find your own style is to be true to yourself and stop pleasing others. In school, a lot of my friends and classmates thought I was really funny looking. Always wearing patterns and colors, mixing thrift findings with what I had sewn myself. So just really be true to yourself. You will feel it and the world will too.

What is your favorite thing to wear and how does it affect your mood? 

It is so weird but one of the items I wear most is a pair of old vintage PJ pants that I found in the smallest city outside Joshua Three park in the US. I think they were two dollars and I pair them with everything from Disney sweatshirts to long vintage robes or sequin tops. I can’t really choose a favorite. I love all my clothes, and they’re very carefully selected. I think wearing vintage is great, both for the environment but I can also really feel the story in the clothes. I have been thrift shopping ever since I was a preteen and back then my biggest wish was that the clothing could tell me their stories. Even though I have no idea what it has been through I feel empowered by the history when I wear it.

How would you recommend people to add more vintage/sustainable clothing instead of buying new stuff all the time?  

Just do it. I promise you will love it more especially because that way you won’t see anyone else around you wearing the same outfit.

 How did you come up with the idea of making WinWintage

I had way too many clothes in my closet and A LOT of great vintage finds. I just decided to let other people get the same joy of buying vintage and so I started to sell the stuff I wasn’t using anymore. And now if I travel (back when we actually did) I’l buy vintage if I like it and then if I don’t use it (or have space for it) I just sell it again. I think I have a good eye and I can easily make a quick scan of even the craziest vintage stores to find the gold.

What advice would you like to give a younger you?

In my teens and early twenties, I would often not feel like I was good enough. I would also tend to feel dark skies over my head of worrying about the future and how it would all end up and if I would ever achieve anything and and and. 

My best advice to my earlier self is to STOP worrying so much. It all turned out fine. Even the things that were shitty in moments of my life turned around and got great again. So I regret using so much of my energy and time worrying about the future when I can see now that it was to no use. Worry is good as long as you use it to do something or change something. Worry is bad when it just pulls you down and make you sad. I love thinking back and use this phrase “Remember when you wanted what you currently have” – that sentence makes so much sense to me and makes me feel really grateful.

How is your life different today than it was a year ago?

Not much has changed but I think I am more focused on being grateful than I have been before. It is so amazing to stop and make room for that feeling.

What advice would you give to girls who have a strong passion but are not sure whether to trust their gut and follow through?

I see so many people being afraid to follow their dream because it can be dangerous. But if it doesn’t work out, you will find a new dream to follow and leave the other behind.

As long as you have your dream too far ahead of you, you’ll stay safe in dreaming. If you start pursuing it, it becomes real and then there’s a chance you might fail (we all fail at some things) and if you fail you have to face the dream with a reality check. But I think that is so much better than never following your dream. If you just go for it you can keep fighting and you can change your goal along the way. Not going for it will be the real regret in the long run.

And last but not least, what made you smile today? YOU <3

Thank you, Pernille we only got love for you and your honesty!

Below is a small guide to Pernille’s favourite shops in in Copenhagen:


Jerome vintage

Paloma Vintage

I Blame Lulu

Tootsie (also just go for the interior)


Black Store

Mr. Larkin


Shop Dora



Trine Tuxen

Blomsterskuret (cutest flower shop ever)

Olibrius Vintage (furniture)

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