Shop CBD Wellness Gifts From BIPOC-owned Small Businesses and Help Build A Conscious Cannabis Community

Humble Bloom’s new CBD wellness shop sets example for diversity with 95% Womxn, 55% BIPOC, and 30% Black-owned brands.

bipoc-owned business | cannabis | cbd
Credit: Helena de Braganca - IG @helenadebraganca

Written by Faye Lessler

As we head into this holiday season, more and more people are planning to shop with small, BIPOC-owned businesses. While some (including myself) will say that the world won’t change until systems of power are re-imagined, it can’t be denied that shopping consciously does make a difference. 

Last week, cannabis activists and consultants Solonje Burnett and Danniel Swatosh of Humble Bloom launched a new affiliate marketplace that makes it possible for holiday shoppers to make a meaningful impact with their purchases. The Humble Bloom shop features CBD wellness products from 30% Black, 55% BIPOC, and 95% womxn-owned brands. 

Solonje said that their goal is “to inform the consumer while uplifting, amplifying and empowering under-resourced populations” and “shifting some power from large corporate control that exhausts our planet.” Shopping with Humble Bloom and with other small businesses owned by historically marginalized communities means putting resources directly in the hands of folks who are mindful of sustainability and social justice. 

It also means a lot to the business owners. In a global pandemic, during which more than 400,000 small businesses in the U.S. have closed, Black, Asian, and Latinx owned businesses have been disproportionately affected. As a professional copywriter and content strategist for values-driven brands, I see brands who center marginalized voices and have strong ties to their communities as the ones who will survive and continue to thrive into the future. Solonje and Danniel of Humble Bloom agree, saying that community is everything for them.

“We’ve been able to commit 30% of our shelves to Black-owned businesses and half of our shop to BIPOC and other marginalized communities because these brands are our community. We’ve always been committed to them,” says Danniel. 

The new shop lineup includes Kiskanu, Barbari, Frigg, Tonic, Potli, Taylor & Tess, Veda Warrior and more. Some of the brands represented have also worked with the Humble Bloom co-founders for consulting or as a partner at one of their past community engagement events. When speaking with Solonje and Danniel, they told me over and over again that their power as leaders is rooted in the reciprocal relationships they hold within their diverse community.

“A lot of our leaders are good at something, but community usually isn’t it,” said Solonje. “That should be a prerequisite for leadership. What we’re doing is grassroots, we’re creating change from the ground up through community at every level.”

In addition to their new affiliate shop, Solonje and Danniel have recently announced the launch of consulting services that take a humanist approach to branding and marketing. They offer a range of services, from corporate social responsibility and diversity, equity, inclusion (DEI) to brand marketing, experience design, and production. 

“The thing that we bring to the table for our clients is an honest and conscious perspective that gets them really looking inward and reassessing right from that first zoom call. It’s something that we do naturally, diving into the DNA of companies to create a culture of radical inclusion and care,” says Danniel.

This is what Humble Bloom is about—bringing people together and building a space for radical healing and self-care. In the past their work has focused on in-person engagement and education, working with partners like The William Vale, Aster Farms, and The Assemblage to create cannabis and wellness infused pop-up shops, comedy shows, collective healing circles, panel discussions, and field trips. With COVID-19 preventing them from gathering in person, they’ve taken their community building online.

Over the summer, Humble Bloom and Miss Grass partnered to put on an all-day summit on the topic of allyship in weed. Discussions ranged from astrology and empathy to accountability and reparations. The event attracted over 360 attendees, 36 brand sponsors, and successfully contributed over $16K to the Movement For Black Lives. In order to make this experience accessible to everyone, Humble Bloom arranged for more than 90 community-sponsored equity tickets to be given out for free. 

bipoc-owned business | cannabis | cbd
Credit: Helena de Braganca – IG @helenadebraganca

“After 100 years of putting humans in cages for cannabis and 400 years of systemic oppression, it’s time to take this year’s wave of learning and unlearning and put it in action,” says Danniel. “Make it a meaningful lifestyle choice. Support brands who lead with purpose and align with your values.”

In addition to making it easy for cannabis and wellness lovers to support small businesses by shopping with BIPOC-owned brands, Humble Bloom is working to create something bigger than themselves. Their work is rooted in community and compassion, and their mission is to curate a collective consciousness that moves past personal self-care towards community care and solidarity.

“If there’s one thing that I want people to learn from us it’s to be more relationship conscious,” says Solonje. “See yourself in the other, and have love for the humans, plants, and animal neighbors around you.”
If you’d like to learn more about Humble Bloom and check out their shop, visit www.humblebloom.co.

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