View the full adidas Originals x Girls Are Awesome collection shot in Copenhagen by Leni Paperboats.
We’re excited to announce the upcoming release of our first global collection with adidas Originals. It’s been a year in the making, but finally, in February 2020 we got together with some of our extended Girls Are Awesome family to shoot the campaign in Copenhagen.
Together we want to increase female representation and take steps towards change. Our partnership with adidas Originals was born from a desire to elevate women towards their goals, build communities and create futures.
We recognise we can’t change the world alone, which is why we believe awareness is an important step in that journey. We also believe in the importance of role models as cultural facilitators and have created this campaign with our amazing friends and crew from the extended Girls Are Awesome family. Stay tuned for the content we have produced with 5 creators in Los Angeles, 5 No Shade Dj mentees in Berlin and our campaign video from Copenhagen.
The products dropping April 22 worldwide and we’d be chuffed if you want to cop them from our webshop.