PREMIERE: Watch the colorful and humorous video for Everything And Everybody’s gender-challenging song “Lifequake”

The Berlin-based alternative pop duo associates fruits with female and male genitals and it’s the best thing you’ll see all day.

Gender | Video

Back in August, the Berlin-based duo Everything and Everybody released the single “Lifequake” with a clear message of questioning society’s constant need to define what is seen as male and female behaviour. Showered in 80’s vibes, funky instrumentation and a catchy pop melody, “Lifequake” unfolds as a treat for everyone who’s ever been a fan of alternative indie pop acts like CSS, Yelle and The Ting Tings.

Today, the accompanying video is out, and it’s just as colorful and quirky as the track. In a kaleidoscopic, animated video that the band created themselves, we’re exposed to different fruits that will for sure remind you of something else…

On the video, the duo states: “The lively mood of the song is meant to be amplified by the clear, colourful video, in order to create a contrast to the topic that is usually associated with accusation and condemnation. The flickering creates a dynamic that totally matches the drive and the rhythm of the song.

For Everything And Everybody, the process of making music is not about working their way to a perfectly-shaped sound. Rather, it’s about following their intuition and work with the chemistry and humor that evolves from the creativity, which is also reflected in the tune as well as in the self-made video.

Gender | Video

The chorus pleads for living the way you are and feel, without being reduced to stereotypical patterns. – Everything And Everybody

Read Everything And Everybody’s full statement on “Lifequake” here:

‘Lifequake’ lists stereotypical images of women and men. The song challenges not only what is seen to be stereotypically female, but also what’s supposed to be stereotypically male. The song lists a few clichés. That of a passive woman: romanticising, emotionally stirred up. In need of a man’s confirmation in order to develop her self-esteem. And that of an active man who fights his way through life: lonely, cool, and closed-lipped. For him everything is a fight, and he must emerge as the winner in order not to appear weak. Questions are posed. ‘Are you a girl?’, ‘Are you a boy?’. There’s no valuation intended, it’s more an invitation to questioning so-called female and male behavioral patterns, which are consciously or unconsciously, in any case unquestioningly accepted and passed on. The chorus pleads for living the way you are and feel, without being reduced to stereotypical patterns.

Gender | Video
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