Tune in to the latest release from this smashing Danish kween – her signature steeze is enough to wake you from your winter coma.
Danish trap/hip hop/pop homegirl MENDOZA is back with a tune that will inspire you to fight the bite of winter with plenty of fiery energy. Priding herself as someone who walks her own path and pays little or no attention to any opposition, MENDOZA has no shortage of nonchalant energy with her latest release. This song, “All My Shit”, is as subversive as you’d expect. It’s a happy-go-lucky diatribe to acting against old patterns and leaving the past behind with an IDGAF flourish.
MENDOZA’s forthcoming EP, Disassociation, is dropping later this year, so keep an eye out for more from this rebel. Read on for more insight regarding this unique project and her feelings about standing out and ruling her own energy in a homogenous setting.
So tell us – what’s the inspiration behind this track?
It’s a breakup anthem but it’s any kind of relationship. I have a bad habit of not noticing that I’m putting my goals and needs second to the ones I love. And when I figure out that people have been using me and not cared for my well-being in the relationship, it’s always a bit too late to do anything about it. So yeah, at the time I wrote this song, I was pretty upset and angry at myself for repeating a pattern, but that’s where music is fucking great! Write a song about how you should feel to enforce that and then feel lifted afterwards. It’s like a ritual and it truly helps – better than therapy! Haha.
How did the music video come together and line up?
I don’t think I’ve used this word before, but it really suits how I feel: blessed. People are helping me so much at the moment, making this new “Mendoza” era happen, and I feel loved and surrounded by people who truly care about me and give support out of love for me or the project. It feels great on so many levels. I’m grateful to my friends that are in the video and Magnus that filmed and edited the video!
What about when it comes to fitting in. Do you ever feel “rare” in Denmark, as a society that can be somewhat homogeneous? How do you process that personally or publicly?
That’s an interesting question, and some of these subjects have been on my mind for as long as I can remember. And honestly, lately it has really been bugging me… So let’s just straight up take the cat out of the bag: I’m Asian and the pop industry in Denmark is very white. It feels a lot like people want “relatable” and want their art to feel obtainable. I’ve said before that music is not a competition and I am really not into being jealous of anybody’s success, because there is room for everyone. With that said, it’s also important to look at the mainstream scene and notice that Danish awards shows, for example, all tend to have very white performance lineups and the winners apart from the urban/hip hop category are also fairly white… This can easily sound like bashing, and I want to be careful with that, but I also think it’s important. I think it’s also important to recognize that it’s super hard to get a breakthrough when you’re on the other side of 25, which is silly because this is not the modeling industry where we’re selling something by looking youthful. The music labels are actually making sub-labels that focus on one-hit wonders as well, so what does age even matter these days?
Overall, I feel that there are a lot of things going on that can make people in Denmark feel like outsiders. But to me, it’s just more fuel to take this shit on.
What’s your current energy at this point in your career or life, etc? Basically, what’s up, how ya feelin’?
Haha! I feel good. I have a whole new energy in me. To be honest, I’ve felt pretty drained the last couple of years because of personal stuff but also because that I found out the music industry was hopeless for an artist like me that wants to change the core of it. At one point, I felt like I had nothing to prove and I felt so confident in just making music for my own pleasure and took pride in not releasing anything because I saw no point in it anymore.
I then found out that proving something is a huge energy booster that kickstarts the drive. I really needed to feel a little low and it’s all part of my journey that some people stole my time, my visions, my art and money so that I could rise up from the dead with this “Tekken-kung-fu-dragon-ball kick ya in the face and wake ya’ll up” kind of energy… So basically – yo I’m good and don’t sleep on me now!
What are your hopes going forward and what can we look forward to from you?
I’m going to really prove that being a DIY artist and being a girl from a not so happy-go-lucky background, having struggled with depression most of my life, can take on any challenge. I have goals to fulfill, I have messages to spread, I have love to give and about that other question: I do feel rare! But anybody can do what I do and that’s what I want to inspire in people. Rare but not special.