Lonely Girls Sad Club Wants You to Party Your Way Through Being Lonely

The Copenhagen-based collective is battling the stigma around sadness, one crazy club night at a time.

The Lonely Girls Sad Club manifesto.

All of us get a lil’ lonely sometimes. Whether you’ve sniffled your way through tubs of Ben & Jerry’s while watching rom coms or felt some serious FOMO stalking through Instagram, you know what we’re talking about. Loneliness is a universal human experience—so, why is the feeling still so stigmatized? That’s the question tackled by Lonely Girls Sad Club: a collective of women in Copenhagen who want you to party, love, laugh and dance your way into accepting those sad feels brewing inside of you.

Initiated by Sandra Mendoza, whom you may know as the electro pop queen Mendoza, Lonely Girls Sad Club currently exists as a visual world of prickly comfort and macabre girl power through Instagram and Facebook. However, the collective is about to bring their dark take on clubbing and crying into reality: they’re throwing a party at Generator Hostels this Saturday, taking over the DJ booth from 9 until 2. In lieu of the upcoming night of dancing and darkness, we took the time to ask Sandra about Lonely Girls Sad Club and how they’re going to battle the stigma against loneliness.


GIRLS ARE AWESOME: Hey, Sandra. What is Lonely Girls Sad Club all about?

Sandra Mendoza: Our message and manifesto is that words like “Lonely”, “Girls” and “Sad” should no longer be negatively charged or plagued by prejudices and limitations. We believe that many people – if not all of us – suffer from loneliness. We want to share these feelings and turn them into something positive. Out of loneliness and sadness, beautiful art and meaningful experiences will be created.

What prompted you to start the collective?

We are party people and we found each other that way. Our paths had crossed many times through out the years. After being out experiencing many different types of events and parties, both behind and in front of the booths and stages, we felt like we could use the knowledge we gained to do something. To contribute with our take on what we’d like the nightlife to be like in Denmark.

Who’s in the collective?

We are 5 girls.

Katy Moneyy is a born “It” Girl and a dance floor killing machine. Her music profile is very hard and she likes her parties that way, too. She is a true Club Kid and we need her expertise to throw next-level parties.

Yung Death held her first foam party when she was 12. Since then, she has worked as a booker and promoter at RUST Nightclub for half a decade. She has DJ’ed in almost every relevant club there is in Copenhagen and is the booker for her own monthly club nights at Condesa and ARCH. She is the newest member and we are very happy to have found her and teamed up with her skills and high work ethic.

Dj RoyAL aka Talkback Al is working with management in the restaurant industry. She talks quite the talk and kills it with knife-sharp catch phrases. She will make you feel home at any party.

Kiva Da Diva doesn’t need an introduction. The name is the game—but the title also comes with a talent that matches. She’s been a photographer and videographer for over a decade. She does not compromise her art and she will deliver you a unique, defined and recognisable style. Her heart is big enough for the all of us.

DJ Overdoza has been working with music for the past five years all over Europe. When she was fourteen she started a model/event agency called Twinc, inspired by the American model agency Suicide Girls. Since then she has loved doing things connected to nightlife and has wanted to change the game. Everything she has been doing for the past years has revolved around research, and she can use to do something—now!

How would you describe your aesthetic?

We would like it to change with every event or piece of work we release. We are driven by our emotions, so the things we do reflect that. We would like to avoid repeating ourselves and keep surprising ourselves by watching our art evolve.

Why do you think Lonely Girls Sad Club is relevant for women today?

We would like to just “be” without having to put special focus on our gender. We don’t think about our gender or other people’s genders when it comes to work. We would like that to rub off on the people around us. We don’t want to get booked because we are girls. We want to get booked because we work hard on our talents and crafts.

What’s your vision for LGSC?

Doomsday is coming. The American election is something between a turd sandwich and a giant douche, the climate is messing up our weather and ozone, history is repeating itself again and again. The human race is immensely stupid. But humanity still exists, and it exists the most through love, unification, dancing and music. We will spread happiness and joy by giving people unforgettable experiences. We need to make people feel they aren’t alone. More than ever.

Do you feel society’s stigma against loneliness, sadness and depression affects women specifically? If so, how?

We feel like there’s a lot of focus on feminism at the moment, which makes people very extreme on both sides of the spectrum. People get very divided about feminism because of the focus and the continuous debate, and so the problem bites itself in the ass: women are still looked down upon because of our emotions, even though men are sensitive, too. We have friends, boyfriends, ex’s that are all sensitive. Some hide it to avoid seeming girly, like it’s a negative thing. We think it’s very sad that men are boxing themselves into this hole because they’re afraid of seeming feminine. For us, we want to combat that stigma by spreading our message through actions and karma.

How do you want to make women feel?

We appreciate the details and small things in life. We don’t wan to complain about what we’ve got. We are in love with ourselves because we are in love with life. It might seem cheesy, but we love hard and cry hard. We feel very much alive. Our spectrum is very wide, but we don’t want to trade it. We feel bad for people who don’t see life through our eyes or feel like we are young and unserious girls living in a fantasy world. We want other girls to feel the way we feel. It’s okay to be sad and it’s okay to feel alone. It’s not weakness. It’s the first step to changing our collective situation and becoming strong and independent.

What’s coming up for LGSC?

Taking over.

Thanks, Sandra.