Girls Are Awesome and adidas Originals have partnered around a top to toe product collection and to increase the representation of women+.
We’re excited to announce the upcoming release of our first global collection with adidas Originals. Back in February we all gathered in a freezing Copenhagen to shoot this campaign with some of our favorite people! Despite the outside temperatures the vibe inside was lit, and the gang immediately bonded – making this shoot so much fun. Seeing new friendships being made and the crew supporting each other and talking about creating projects together is what we’re all about, so it was a total pleasure to produce.
Together we want to increase female representation and take steps towards change. Our partnership with adidas Originals was born from a desire to elevate women towards their goals, build communities and create futures.
We recognize we can’t change the world alone, which is why we believe awareness is an important step in that journey. We also believe in the importance of role models as cultural facilitators and have created this campaign with our amazing friends and crew from the extended Girls Are Awesome family. Make sure to check them out.
The products dropping April 22 on our shop and all decent retailers worldwide.