Celebrating 25 Years of The Spice Girls!

This week marks 25 years since the Spice Girls burst onto the scene. We’re celebrating with some Girl Power nostalgia – including our very own chat with Melanie C!

spice girls
Spice Girls in Paris, 1996 - via Spotify

“Yo, I’ll tell you what I want, what I really, really want…”

The year was 1996, and those iconic words had just come over the airwaves for the first time. And like many of you, I can remember exactly where I was the first time I heard them: I was in grammar school in the suburbs of Chicago, and together with my closest friends at the time, rushed to sign up for the Spice Girls fan club through our school’s scholastic book fair. I also remember we had to note our favorite Spice Girl on our ‘application’, which was a particularly grueling task because they were all so cool. But, in the end, as a sporty chick myself, it was always going to be Melanie C for me.

For us – and for many of you who will read this – “Wannabe” represented a ‘before’ and an ‘after’ for us as girls, and hearing the message of ‘Girl Power!’ made us feel like we could do anything. And now, believe it or not, it’s been fully 25 years since Spice, Spice Girls‘ first album – an anniversary we think it’s a milestone worth marking!

Join us in some well-deserved Spice Girls nostalgia, which we’ll kick off with our very own interview with Melanie C earlier this year (…which, it goes without saying, had me fully geeked!):

Spice Girls has always been about unity and inclusion, and it makes us so proud that after 25 years our music is still inspiring a whole new generation.

– Spice Girls

We’ve been in touch with some pals at Spotify who’ve given us the scoop on some of the Spice Girls’ best-loved songs, since “sreaming has been a huge part of keeping our music alive and it’s amazing that so many people around the world listen to us on Spotify,” the Girls say. Check out how we’ve been listening over the years:

  • I’ll tell you what I wantWannabe is the most streamed Spice Girls track of all time with over 600 million streams globally, followed by Stop2 Become 1Say You’ll Be There and Spice Up Your Life.
  • Love Thing: Globally, Americans are the biggest fans of the Spice Girls according to Spotify data, followed by (perhaps surprisingly) Germany in second place and the UK in third.
  • Spice Up Your Life: There are over 20 million user-generated playlists featuring ‘Wannabe’ in the title on the platform, and over 26 million user-generated Spice Girls playlists.
  • When 2 Become 1: Globally, 18-24 year olds stream the girl band most often, closely followed by the 25-29s and 35-44s.
  • Who Do You Think You Are‘’Wannabe (Glee Cast Version)’’ takes the crown as the most streamed cover of a Spice Girls track, with nearly 3.5 million streams on Spotify. 
spice girls
  • You’ve got to get with my friends:The date Spotify saw the most streams for Wannabe in 24 hours took place on the 31st December 2018, with over 82,000 streams coming from the UK, as UK fans brought in the New Year with their favourite five.
  • Viva Forever:Globally, Spotify reported a 282% uplift in streams for Wannabe on the 13th August 2012, when the 2012 Olympic games drew to a close, as well as an uplift of 712% in the UK!
  • Say You’ll Be There: Spotify can reveal that Londoners are the biggest Wannabe fans in the UK,  followed by Birmingham, Bristol and Manchester. 
  • If you Wannabe my lover: Since debut, Wannabe has been streamed more times than other top debut or early career tracks from popular artists such as George Michael’s ‘Careless Whisper’, Ed Sheeran’s The A Team’ and The Beatles’ Love Me Do’.

For fans looking to dive a little deeper into the archives, there’s plenty of podcast content on Spotify that offers a glimpse into the lives and minds of SportyBabyGingerScary, and Posh Spice. The WANNABE podcast shares insights into where the famous five are now, and how their careers progressed since their time in one of the world’s most famous girl bands. BBC’s Raw, a podcast that curates “rare and newly discovered interviews,” released an episode that highlights sound clips from the group members from 1996 and 1998.

Sulinna Ong, Spotify UK/IE, Head of Music said: ‘’The Spice Girls have had a huge impact not only on the music industry, but popular culture more widely. They are clearly continuing to inspire people around the world, with teenagers and younger generations discovering their music a full 25 years after their first release. We continue to see a huge number of streams daily for their music, ranging from the songs we all know and love such as Wannabe, Stop and Spice Up Your Life, to niche releases that only a die-hard fan would play on repeat. They truly changed the pop landscape forever, giving women a voice in the industry and giving fans the confidence to be their true selves.’’ 

spice girls

And curious about the most streamed Spice Girls tracks of all time? Spotify tipped us off to those too:

  1. Wannabe – over 600 million streams
  2. Stop
  3. 2 Become 1
  4. Say You’ll Be There
  5. Spice Up Your Life
  6. Who Do You Think You Are
  7. Viva Forever
  8. Mama
  9. Too Much
  10. Holler

We’re still very much in love with the Spice Girls, and have loved watching them grow and thrive in the years since they first burst onto the scene. Special thanks to our Spotify friends for helping us get some extra insight into just how massive this Girl-powered impact has made on music and culture, which laid the groundwork for so many amazing women artists who’ve followed in their footsteps.


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