adidas Originals x Girls Are Awesome Role Models – Simone Klimmeck

Girls Are Awesome and adidas Originals have partnered around a top to toe product collection and to increase the representation of women+.

adidas originals x girls are awesome | graphic design | Illustration

In an ongoing series we will excitedly be featuring the role models who helped us shoot the campaign for our new collaborative collection with adidas Originals.

The definition of a role model is flexible in energetic size and has a constant shifting quality and meaning to people. The same diverse qualities can be attributed to the role models involved with this shoot. Every single one of them carries a strength and drive for what they do that automatically draws others to them in a magnetic fashion.

We’re proud to present to you a group of people who have helped, inspired, supported and upheld a strong sense of community in each of their respective fields and who have all helped us to diversify our understanding of the word role model. 

Step into Simone Klimmecks world of razor-sharp precision and meet her eye for slick and retro surrealism. It doesn’t take much observing to conclude that the Berlin-based tattoo artist and illustrator is a person who knows exactly what she wants to portray and how. She uses her detail-oriented view of the world in both self-reflection and in her professional life, and as a true characteristic of someone with a rich inner world, her work visually tethers on the edge between reality and fantasy.

Who is the biggest role model?

Right now it is Billie Eilish, as she is this incredibly talented musician, who brings back melancholy, vulnerability and poetry to this generic happy sunshine pop world. She has this crazy good aesthetic that is so anti “I gotta be a sexy Kardashian to fit in”. Actually it’s what social media lacks the most: authenticity. And on top of that, she uses her impact for the greater cause, bringing young people in touch with politics and veganism. I can only say that I’ve got faith in the younger generation. 

When do you feel the most inspired?

I know a lot of artists for whom bad emotions, like loss or heartbreak, function as a catalysator for their creativity; for me it’s the opposite. I need to be emotionally stable and surrounded by creative people in order to have curiosity and lightness to try out new things.

Go ahead and toot your own horn: what would people say is your biggest strength?

I’m a very committed person. We all strive for the ultimate guarantee and security in life, but we can only fail here, as there is no such thing. So sometimes you gotta’ commit to things, and take responsibility for your decisions, even without knowing where the path will lead you.

What’s your advice to others – or what would you tell yourself if you could? 

The world is a spectrum. For most concerns there is no black and white, no right or wrong. Question things, have patience, have empathy. Most negative things are dressed up insecurities. We’re all insecure. We achieve bigger things when we lift each other rather than being competitors.

What’s comin’ up next for you? Anything you’re jazzed about?

I’m turning 30 soon. I’m actually pausing my life right now, processing the last decade and trying to recalibrate everything for what’s ahead, whatever that may be. I sometimes need these calm moments in between all the intense adventures life throws at me.

Thanks to Simone and her chill take on life. The products you see are dropping April 22 on our shop and all decent retailers worldwide.


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